Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engine optimisation

What is Seo or Search engine optimization: Search engine optimization is a process of optimizing your website and providing maximum information to search engine result page (SERP) and getting organic traffic to your website.

Three major important process in SEO:

1. Keyword research
2. On page Seo
3. Off page Seo

1 Keyword research: Keyword research is one of the most important activity in seo.Targeting right keywords can rank your website high.

Keyword research resources:

1. Keywords everywhere
2. Google Adwords Keyword planner tool
3. Semrush.com

Types of keywords:

1. Primary
2. Secondary
3. Tertiary
4. Seasonal
5. Long tail
6. Short tail

On page Seo: Content optimization to provide information to Search engine.

1. Meta tags: Three different titles. a.Meta title (65 - 70 characters) b. Meta description: ( 157- 175 characters.
2. Content optimization.
3. keyword density (3 - 5%)
4. Internal links
5. Anchor text links
6. Image alt tag ( Description of your image)
7. Headers ( H1, H2, H3, H4,H5, H6)
8. HTML code optimization.
9. Creating sitemap
10. Mobile experience.
11. Bread crumbs

On page checklist:

1. Title tag
2. Meta description
3. Meta keyword
4. Heading tag
5. Image alt tag
6. Internal links
7. URL
8. Anchor text
9. Title tag rules:

• Character limit
• Title tag contains important keywords first and brand name
• Meaningful and relevant content
• Use only pipes (|)
• Don't duplicate title tags. Use unique for every page
• Try to avoid stop words like “and” , “ the” , “a”, “an”  similar words.

Off page Seo: Off page Seo is all about making your website popular over internet. According to google any website gets famous.

Back link: when other websites mention your link on there website then it is termed as back link. The more back link the more popular will be your site.

Low hanging fruits are easy to get back link as it is legal on google to practice on new websites

Types of backlinks : High quality back link and Low quality back link.

Domain Authority checker: To check the page rank. Any website having pagerank more than 3 are considered to be very good website. Any website having pagerank having 7 are considered to be excellent.

Link Juice: Transfer of backlink from one website to another is also known as link juice.

Link Building: The process of creating backlink to your site is known as link building.

Types of links: Inbound and outbound.

Inbound links means sent visitors to your site.

Outbound links means sent visitors away from your site.

Types of submission sites:

1. Directory submission
2. Infographic submission
3. Press release submission
4. Video submission
5. Social media submission
6. Web 2.0
7. Social bookmarking
8. Story submission
9. Article submission
10. Business submission
11. E book submission

Competitor analysis: Iwebchk.com, Seooptimer.com, websiteseochecker.com, similarweb.com.

Major Algorithm on Google:

• Panda algorithm
• Penguin algorithm
• EMD updates Exact match domain name
• Google mobile geddon update
• Hummingbird algorithm

Seo cycle:

Analysis -- On page Seo -- Off page Seo -- Monitoring -- Reporting -- Improvement.

Search Console for Seo: By default the crawler will crawl the index for every webpage. In order to remove those webpage which you don't want to visible on SERP ( search engine result page) you have to remove URL using remove facility webmaster, those resources that you have blocked from crawling will be shown in blocked resources webmaster section.Technically you have to put robot. Txt to stop crawling.