digitalmarketing

Online Display advertising Online Display advertising Online Display advertising Online Display advertising: Online Display advertising is a way to reach out to the targeted audience via ads like banner ads, pop up and pop-under ads, rich media ads. Display advertising is one of the most important types of online advertisement. The main purpose of display advertising is to deliver an eye-catching advertisement. There are four types of online display advertisements they are banner ads, rich media ads, pvv ads, contextual advertisements.

Mobile Web Marketing Mobile Web Marketing Mobile Web Marketing: Mobile marketing is also one of the most types of digital marketing, Mobile marketing consists of the promotion of ads that appear on cell phones, smartphones, tablets or other mobile devices. Currently, SMS messaging is most commonly used for promoting ads and services. Mobile marketing allows you to reach a large audience compared to desktop users. Nowadays WhatsApp marketing is another great way to promote business over mobile phone devices.  

Lead Generation Lead Generation Lead Generation Lead generation is a process of generating the leads collecting the name and contact information or form filling. Lead generation is very important for business, e-commerce, online marketing channels. Collecting the leads who are likely to become your customers in the future or immediately and to generate the leads. It is also important you should provide the customers with a free e-book, free course. It also helps in remarketing the customers. Providing the online coupon also helps to get the leads if the customers or viewers find the coupon valuable. Email marketing also helps to reach the customers, provide them with a good call to action (CTA) which have an eye-catching design to get your subscribers attention, it also helps in remarketing the customers.

Email Marketing Email Marketing Email Marketing Email marketing is a process of promoting your brand and services via email. Email marketing also helps you in building a relationship, and interact with your audience while promoting your products and services. One of the most important concepts in email marketing is ‘permission’,a business should receive the customer's authorization before sending any promotional email. Email marketing is generally used to generate leads. There are two types of email marketing 1) Legit ( permission marketing): collecting emails and building lists, 2) Illegit : buy a list and sending bulk emails.

Google Adwords Google ads Google adwords or PPC stands for Pay-per-click In which the advertiser pays the fees to the publisher every time visitors click on their ads on search engines like Google (google adwords) and Bing. The advertisements will be shown on the top of the search engine result page. Apart from bringing traffic from organic, we can also drive traffic from paid ads. In pay-per-click advertising, ads are charged only when the user or visitor clicks on their ads. It requires proper planning and budgeting to bring traffic via paid ads and the cost of each ad, or CPC ( cost per click) depends upon the quality of your website and the targeted keywords selected. We can show our ads in three variations like Text, Image, Video. The best way to promote the products and services is through Google Adwords.  Google Adwords: It is a tool that we use to promote our business products or services in paid ads on G

Social Media Marketing (SMM) Social Media Marketing Social Media Marketing Unlike SEO and Google Adwords (PPC), Social Media Marketing is also a great way of promoting a business in terms of building a brand.  Millions of people around the world use the Internet every day and spend a lot of time on social networks. They are networked in communities, communicate through different channels, they post their opinions on companies, products, people, blogs, and tweets. Communication is happening increasingly online.  Therefore, It is also one of the most important types of digital marketing especially if you want to promote B2C business.  There are two types of platforms in the Social Media Marketing, Organic, and Paid campaign. In the Organic campaign, we can create business pages, sharing regular updates, regular posting. In addition to that adding groups on the particular niche on Facebook also helps you, and share your blog/post as much as you can so that you can get ma

Search Engine Optimization (SEO) Search engine optimisation What is Seo or Search engine optimization : Search engine optimization is a process of optimizing your website and providing maximum information to search engine result page (SERP) and getting organic traffic to your website. Three major important process in SEO: Keyword research On page Seo Off page Seo 1 Keyword research: Keyword research is one of the most important activity in seo.Targeting right keywords can rank your website high. Keyword research resources: Keywords everywhere Google Adwords Keyword planner tool Semrush.com Types of keywords: Primary Secondary Tertiary Seasonal Long tail Short tail On page Seo: Content optimization to provide information to Search engine. Meta tags: Three different titles. a.Meta title (65 - 70 characters) b. Meta description: ( 157- 175 characters. Content optimization. keyword density (3 - 5%) Inte

Digital Marketing: Top 10 Types of Digital Marketing Digital Marketing: Digital Marketing in simple words is the promotion of products or brands throug h digital devices/internet. In today's era, everything has gone online.  Digital marketing  has made our lives better and through this we can enjoy many facilities only through phone or laptop. We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Due to this trend of users towards the Internet, businesses are adopting Digital Marketing. If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business.   There are various Digital marketing channels where you can promote or advertise the products or brands via  E-com