Digital Marketing in simple words is the promotion of products or brands through digital devices/internet. There are various digital channels where you can promote or advertise the products or brands via E-commerce, PPC (Pay per click), Social media like facebook, etc.These are the essential ingredients of digital marketing, and they will help you plan manage and optimize your digital marketing.
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Email Marketing
Email Marketing
Email Marketing
Email marketing is a process of promoting your brand and services via email. Email marketing also helps you in building a relationship, and interact with your audience while promoting your products and services. One of the most important concepts in email marketing is ‘permission’,a business should receive the customer's authorization before sending any promotional email. Email marketing is generally used to generate leads. There are two types of email marketing 1) Legit ( permission marketing): collecting emails and building lists, 2) Illegit : buy a list and sending bulk emails.
Search Engine Optimization (SEO) Search engine optimisation What is Seo or Search engine optimization : Search engine optimization is a process of optimizing your website and providing maximum information to search engine result page (SERP) and getting organic traffic to your website. Three major important process in SEO: Keyword research On page Seo Off page Seo 1 Keyword research: Keyword research is one of the most important activity in seo.Targeting right keywords can rank your website high. Keyword research resources: Keywords everywhere Google Adwords Keyword planner tool Semrush.com Types of keywords: Primary Secondary Tertiary Seasonal Long tail Short tail On page Seo: Content optimization to provide information to Search engine. Meta tags: Three different titles. a.Meta title (65 - 70 characters) b. Meta description: ( 157- 175 characters. Content optimization. keyword density (3 - 5%) Inte
Content Marketing Content Marketing Content Marketing Content marketing is also a type of internet marketing and it plays a very important role in digital marketing. Content marketing means sharing and creating quality content that enhances the customer experience. It must be part of your strategy no matter what type of marketing you do. You can share or publish quality content through blogs, SEO, PPC, Social media marketing. Quality content is key to google ranking, and all SEO ranking signals revolve around content of some kind.
Digital Marketing: Top 10 Types of Digital Marketing Digital Marketing: Digital Marketing in simple words is the promotion of products or brands throug h digital devices/internet. In today's era, everything has gone online. Digital marketing has made our lives better and through this we can enjoy many facilities only through phone or laptop. We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Due to this trend of users towards the Internet, businesses are adopting Digital Marketing. If we look at market stats, about 80% of shoppers do online research before buying any product or before taking service. In such a situation, digital marketing becomes important for any company or business. There are various Digital marketing channels where you can promote or advertise the products or brands via E-com
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