Digital Marketing in simple words is the promotion of products or brands through digital devices/internet. There are various digital channels where you can promote or advertise the products or brands via E-commerce, PPC (Pay per click), Social media like facebook, etc.These are the essential ingredients of digital marketing, and they will help you plan manage and optimize your digital marketing.
Email marketing
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Email Marketing
Email Marketing
Email Marketing
Email marketing is a process of promoting your brand and services via email. Email marketing also helps you in building a relationship, and interact with your audience while promoting your products and services. One of the most important concepts in email marketing is ‘permission’,a business should receive the customer's authorization before sending any promotional email. Email marketing is generally used to generate leads. There are two types of email marketing 1) Legit ( permission marketing): collecting emails and building lists, 2) Illegit : buy a list and sending bulk emails.
Content Marketing Content Marketing Content Marketing Content marketing is also a type of internet marketing and it plays a very important role in digital marketing. Content marketing means sharing and creating quality content that enhances the customer experience. It must be part of your strategy no matter what type of marketing you do. You can share or publish quality content through blogs, SEO, PPC, Social media marketing. Quality content is key to google ranking, and all SEO ranking signals revolve around content of some kind.
Lead Generation Lead Generation Lead Generation Lead generation is a process of generating the leads collecting the name and contact information or form filling. Lead generation is very important for business, e-commerce, online marketing channels. Collecting the leads who are likely to become your customers in the future or immediately and to generate the leads. It is also important you should provide the customers with a free e-book, free course. It also helps in remarketing the customers. Providing the online coupon also helps to get the leads if the customers or viewers find the coupon valuable. Email marketing also helps to reach the customers, provide them with a good call to action (CTA) which have an eye-catching design to get your subscribers attention, it also helps in remarketing the customers.
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